What is a magnetic fashion paper doll game?

A magnetic fashion paper doll game is a screen-free creative activity where illustrated silhouettes and magnetic garments can be styled and rearranged. Ryvdoll transforms the traditional paper doll into an editorial wardrobe experience, allowing children and fashion lovers to compose outfits, experiment with silhouettes and reinterpret fashion through play.

Ryvdoll is for EVERYONE! Regardless of age, gender, or anything else, Ryvdoll is for all. Ryvdoll aims to remove the 'children’s toy' label, which is too often synonymous with 'frivolous,' when in fact the objects in question could be extremely useful to many adults. As explained in the manifesto, why should social networks be allowed to be considered 'for adults' and then be taken over by younger users, but not the other way around? If Ryvdoll appeals to you and resonates with your sensitivity, then it is meant for you. Don’t overthink it.

Where is Ryvdoll made?

Ryvdoll is designed and made in France. Each collection reflects a contemporary approach to fashion play, combining illustration, magnetic design and quality materials.

What is the minimum age?

Ryvdoll is for children starting 6 years old. Ryvdoll was imagined as a playful object, made to inspire and spark creativity. Its discovery might be fit for younger children, under careful adult supervision.

You can begin with the coffret of your choice. In each coffret, you will find a complete, new, exclusive collection of clothing and accessories, along with a Ryvdoll and many items.

How does Ryvdoll work?

It couldn’t be easier: you simply need to remove the clothes and accessories from the precut magnetic sheets, and use them to dress Ryvdoll. No cutting necessary.

Why are the editions limited?

Ryvdoll is handmade in Paris. Each coffret has a serial number written by Ryvka, who assembles everything. The limited editions embody that work. Limited editions also allow collectors to build unique wardrobes without duplicating pieces across collections.

Is Ryvdoll included inside the coffrets?

Absolutely, each coffret carries an original Ryvdoll. Ryvdoll can share her wardrobe with other friends, which you can add. Volume 10 (Party Edition) is special because the original Ryvdoll has pointy toes so she can wear heels. Clothes from previous coffrets will fit her, but not the shoes.

Ryvhome is the interior design part of the Ryvdoll universe. It can be combined with Ryvdoll, her friends and their clothes but can also be bought and appreciated on its own.

How is Ryvdoll different from traditional paper dolls?

Unlike traditional paper dolls, Ryvdoll uses magnetic pieces instead of tabs. This allows for easier styling, greater durability and more freedom in composition. It is conceived as an editorial wardrobe rather than a simple cut-out toy.

Ryvdoll Studio

Editorial Objects

A slower form of storytelling.
A nostalgic gesture that reconnects brands with their audience through touch, play and imagination.

In contrast to the immediacy of digital communication, RYVDOLL STUDIO proposes a tangible experience — restoring authenticity and emotional proximity.

Between magazine and wardrobe.
Between object and memory.
Between curation and play.

Each edition becomes a living publication — to be opened, handled, styled and reinterpreted.

What is Ryvdoll Studio?

Ryvdoll Studio develops custom, limited edition editorial objects for brands, cultural institutions and retail spaces.

Each project translates a universe into a magnetic fashion experience — imagined, curated and conceived specifically for a context.

More than a product, it is a sensitive way of communicating.

How it works

Every Studio project is released as a limited, numbered edition.
Designed and produced in France.
Drawn by hand.
Assembled with care.

From fashion houses to hotels and cultural environments, each collaboration transforms storytelling into a collectible, interactive object.

Why it matters

In a digital-first world, Ryvdoll Studio offers a screen-free format that invites audiences to slow down, engage physically and emotionally reconnect with a brand universe.

It is not merchandise.
It is editorial storytelling through play.