After discovering the Ryvdoll Coffret at Le Bon Marché, Art Director Francesca Occhionero introduced the idea to MIU MIU for the promotion of their eyewear collection.
In three weeks, working with M&A Worldgroup (the talent agency working with Prada and Miu Miu), we created this special edition of the Ryvdoll Coffret, organizing the production for 1500 pieces in total, for 17 events in MIU MIU stores and corners all over the world.
The Coffret was given to good clients after a meeting with a face expert, advising them on which eyewear shape was more flattering for their face . The "How to Wear guide" along with the various face shapes allowed a great display and use of the eyewear and accessory collection.
MIU MIU EVENT - LONDON - JUNE 2024
MIU MIU EVENT - LONDON - JUNE 2024
MIU MIU EVENT - PARIS - JUNE 2024